It’s really a PSA. Jessica is so passionate about young people exercising their right to vote in this history making election year that she decided to use shock value to get young voters to the polls. “I think it is important for young people to be aware of the need we have in this country to get them more active politically,” says Alba. “People respond to things that are shocking. If you don’t register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself.” Ok I will register and vote….whatever you say I will do. I am in your spell, Jessica.

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