When you read a celebrity news story on the web, it can be hard to know whether you are getting the real details of what is going on or whether you’re just reading gossip. On the other hand, when you turn on Entertainment Tonight or pick up an issue of People magazine and read a story about your favorite movie stars, TV stars and musicians, the news that you come across is - more often than not - going to be verified through celebrity PR firms. Celebrity PR firms, of course, do a lot more than just answer questions from members of the entertainment media. Staff at celebrity PR firms spend time looking for fires - false details about the clients who they represent that are spreading as truth or the release of private information that celebrities don’t want to have out there. When people who work at celebrity PR firms find these stories leaked to the media or being spread, it is their responsibility to get the real story out there (or, in some cases, to get it pulled). It’s for these reasons that many people think that the sole purpose of celebrity PR firms is to cover up information. It is also the reason why, more often than not, celebrity scandals are able to be downplayed within the media or kept entirely from the public eye. Celebrity PR firms are staffed by those who want to be sure that the images of celebrity clients are maintained so that the clients will be able to continue to succeed.
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