Walmart Enters Downloadable Movie Market

Wal-Mart is joining the likes of Amazon, Apple and Microsoft by providing downloadable movie and TV show content for users. Wal-Mart’s entry into this market was rumored as far back as September of 2006. The company on Tuesday launched a new beta service from which users can choose from roughly 3,000 movies and television shows.

For its initial offering, Wal-Mart has signed on with only one of the four major television networks: Fox. The company is currently in talks to provide content from ABS, CBS and NBC. Wal-Mart’s service does, however, feature content from MTV, VH1, Nickelodeon and Comedy Central.

The company will offer movie downloads for as low as $7.50 for existing titles and as high as $19.88 for new titles. TV shows will be offered for $1.96 each.